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Hospitality White PapersSELLING THE EXPERIENCE - With the advent of the experience economy, the hospitality industry has expanding markets and new opportunities for growth. Hotels, spas and restaurants that pamper their guests are likely to develop new and loyal customers when they enjoy their experience and spread the word to their friends. One of the most powerful growth segments within the hospitality industry is indoor waterpark resorts. The trend to build waterparks indoors started in the 1990s as a way to increase hotel occupancy and extend the short tourist season in central Wisconsin. It has since spread with double-digit growth throughout the Midwest, to northwestern ski destinations, Canada and even the U.S. Sunbelt. Request the Full White Paper
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"We are excited and enthused with the opportunity to bring this state-of-the-art facility to the residents of Verona, Wisconsin. I look forward to our next project together."
Daniel D. Fitzgerald
Project Manager
Horizon Development Group, LLC
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