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Traction Factory Wins Multiple Awards

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Traction Factory, a marketing and communications firm, worked with PRA to renovate a warehouse into their new Walker's Point offices. The new space includes a large reception area that includes casual seating, a pool table, custom artwork and some private offices. The reception area leads to a large conference room that features reclaimed wood, custom-made tables from Scathain (a Milwaukee-based, artist focused, furniture creator) and operable garage doors to privatize or open up the space. The upper floor is primarily private and open offices, but each work space features custom furniture, natural day light from the expanse windows and views into the neighborhood. There is a casual seating area, kitchen and bar area, access to an outdoor deck and a work area.

The Milwaukee Business Journal recognized Traction Factory with an honorable mention for office renovation in their annual Real Estate Awards program, and one of Milwaukee's Coolest Offices. We are proud to have teamed with Traction Factory to create a Kick Ass Space.