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Traction Factory

Milwaukee, WI

PRA transformed Traction Factory’s old warehouse office space into a visionary space that captures the working spirit of the company – a must see space.

Replacing old brick walls with new steel casement windows along the exterior opened up the interior, a second story balcony was added to provide an outdoor gathering space during the warmer months, and a pool table and television added to the relaxed vibe. As a result of the work, Traction Factory has been recognized as one of Milwaukee’s coolest offices and a must see space.



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