Gregg R. GoldenAIA, NCARB, CDT | Senior Living, Residential, Hospitality
“From prior experiences, creating ‘Living Architecture’ in Housing, Residential, Hospitality, and Senior Living Facilities just made sense. The built environment that we live in and entertain in is my passion”
When Gregg was a young child, he would visit and spend lots of time with his grandparents at the care center they resided. In retrospect, Gregg didn’t fully grasp his grandparent’s situation, but he knew, they felt loved, protected, and cherished He realized that these residential facilities were homes to every single person, and they deserved an environment that was more than a place to stay. Whether it is a House, Apartment, Hotel or Senior Living Facility these are all places people live. In most cases a place to call home. This motivated Greg to earn an architecture degree in pursuit of improving housing, entertainment & senior living environments.
Gregg is now a Senior Partner at PRA and leads the Residential, Hospitality & Senior Living Studios. He wears every hat when he takes on a project including business development, programming, Performa’s, project management, budgeting, scheduling, overproduction, and design. He thoroughly enjoys catering to an unrepresented demographic in our community and has a passion for taking an environment and making it a home. On every project, he steps into the shoes of the residents and asks himself “What would I want, like, and need? What would they expect, think, and feel?” From these questions, he brainstorms early ideas that will guide him throughout the key elements of a project.
Gregg is passionate about making a lasting impact on his community and world in which he lives. He is always looking for ways to give back, so he took the initiative to get certified as a Disaster Service Worker and will be assigned essential emergency duties during times of Disaster and State of Emergency. When he isn’t giving back, he is spending time outdoors with his wife, five kids, and two wiener dogs whenever he can.
American Institute of Architects (AIA) (AIA WI, Milwaukee)
Commercial Association of REALTORS Wisconsin (CARW)
Construction Specifications Institute (CSI) (CSI North Central Region)
LeadingAge Florida (Visit)
LeadingAge Wisconsin (Visit)
National Council of Architectural Registration Boards (NCARB)
Society for the Advancement of Gerontological Environments (SAGE)
Wisconsin Economic Development Association (WEDA)
State of California Office of Emergency Services (CAL OES)
Bachelor of Science in Architectural Studies – University of Wisconsin – Milwaukee