Kevin Broich

AIA NCARB | Healthcare

As once avid reader of the Better Homes and Gardens magazine, Kevin would search through each issue for interesting floor plans of houses and subconsciously analyze the math and art behind each one. This was his first exposure to architecture. Now with over 30 years of experience, PRA is lucky to have Kevin Broich as Lead of the Healthcare Studio. Kevin has worked at multiple firms crafting his skills, but today you can find him utilizing the skills and experience he has attained to bring forth a new era of healthcare facilities as one of PRA’s Partners. Kevin views architecture not only as a career but also an opportunity to create or change a client’s environment for the better. It is a way for him to think of creative and innovative solutions to problems previously thought unsolvable.

As a Partner in Charge of the Healthcare Studio, he holds the responsibility of leading the team through the various stages of the project process, from initial discovery to post-occupancy evaluation. He values the opportunity to discover the goals of his clients and enjoys the challenge of putting together the puzzle pieces to form a larger picture of their vision. When the project is complete, he follows up with his clients to help them get accustomed to their new surroundings and explain the unique functional aspects of the design they may not know exists. What Kevin appreciates the most about visiting his completed projects is the opportunity to obtain feedback from those who interact with the spaces daily. He strives for continuous improvement and utilizes unexpected obstacles, so he and his team can learn and grow.

Even though he appreciates following up and obtaining feedback, Kevin enjoys building a strong relationship with clients the most. Every time he meets with new or past clients, he always has one goal in mind: “to become their trusted advisor.” He doesn’t just focus on the professional relationship but attempts to connect with clients on a personal level by learning about their lives, interests, and family. He will even share one of his homemade beers with his clients in celebration of a new friendship.

American Institute of Architects (AIA) (AIA WI, Milwaukee)
American Society of Healthcare Engineers (ASHE) (ASHE Region 6)
National Council of Architectural Registration Boards (NCARB)
Wisconsin Healthcare Engineering Association (WHEA)

Bachelor of Architecture – Iowa State University
Bachelor of Science – Architecture – Iowa State University