Corporate Design

Badger Meter, a worldwide leader in the design and manufacture of highly accurate flow measurement devices, engaged PRA to design a new entrance and high-tech customer visitor center inside their existing 1960’s building. The design features a new façade clad in Badger Meter blue and featuring 3 high tech digital waterfalls.
Read moreInside the building, a highly interactive space featuring branding graphics and interactive digital media was created to communicate the Badger Meter brand and support sales and training. Multiple custom environments were created to support the program, including an “Innovation Station” with whiteboards and interactive monitors, and a multipurpose room designed to hold large meetings of 450 people and divide into a series of smaller rooms via movable walls.
The desk mimics the flowing quality the company logo and the blue laminate element flows continuously from the ceiling to the floor
The new high tech front door features Badger Meter blue metal panels and glazing to maximize views to the exterior and filter natural light into the lobby
The breakout conference room features mullionless glass and interactive digital media
The Conference Center can accommodate the entire company and is capable to split into smaller rooms via movable walls. The maple presentation wall echoes the lobby as it flows into the ceiling
This collaboration space is encased in writable white walls and features flexible furniture
This space flows into the Conference Center and features floating digital displays placed in curved glass that provide visitors with interactive lessons about Badger Meter