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Video Interview: On Being an Architect

Alpha Digital Pro Interview about Being an Architect with Nicholas Kent and Larry Schneider

Larry Schneider and Nicholas Kent discuss life as an architect

Our friend Dan Wein, from AlphaDigitalPro, visited our Milwaukee Design Office in May of 2021 to learn about PRA and the life of an architect. Larry and Nick joined Dan for a relaxing but insightful conversation. The recorded discussion covered a lot of ground including the very essence of being an architect: Creativity and helping clients. The conversation also touched on designing for k12 education and senior living, running a firm, growing a business, and other issues shared by a thriving architectural design practice and a fast-growing advertising and branding company. The joys and challenges of living a life focused on architecture are manyfold!