We all know we only get one chance to make a good first impression. In the blink of an eye a judgement will be made that could dramatically impact our future, whether we know it or not. The same holds true for architecture. A prospective customer or future star employee will approach your place of business someday and quickly determine if your vision and values align with theirs.
Our job as architects is to make sure the message you want to convey is very clear. We only get one chance to make the right first impression.